My name is Nick Storm. I would describe myself as a strategic creative. Throughout my experiences I’ve developed a keen ability to utilize my creative eye/skills to capture and create the right content for the moment to maximize engagement. my I am currently the Director of Digital Marketing at UC Irvine. I oversee all of the social media efforts for all of our 18 teams and am also the primary content creator. During my 2 years at UC Irvine, I’ve had the opportunity to cover several NCAA championships including our Men’s Basketball teams bid into 2019 March Madness. I have also been instrumental in expanding our department’s social presence to Instagram for all of our teams. Not only have I developed as a social creative and strategist but also developed skills in Email Automation, setting up our Shopping Cart Abandonment Campaigns as well as Behavior Based Campaigns for our Summer Camps Programs. Prior to working at UC Irvine, I worked with the Seattle Seahawks and the University Relations team at Clemson University.